An explainer video is a short-animated video of less than 2 minutes in length that describe a product or service in an easy and engaging way. This is the perfect pitch, at any moment and will help to increase conversions.
Explainer videos will aid to explain your business and product value propositions. But not only that, they increase the average time spent on your website and most particularly increase conversion by 20% on average.
85% of people are most likely to buy a product if they first saw an explainer video. Even more, videos usually enhanced conversion rates by 15%-75%.