You can create different associate store id's from within your dashboard after you create your first. To know more about amazon associate program, visit this lnk.
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Amazon associate store id is the basic of all affiliate links you create on amazon associates program. It is nothing but a simple piece of text you assign as a associate store id. It can be your name, your website or any other short word. Every time you create an affiliate link to promote to your readers, associate store id will be attached to it.
For eg: assume your amazon associate store id is Upniche, Amazon will usually add an number to it.
So your affiliate link will look like amazon.com / BBINCXX / ?Upniche-20
You don't have to worry about this tag too much as you can create as many tags within your amazon associates account.
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