Hockey season never really ends for true fans – and neither should your income from promoting their favorite gear. Whether you’re running a sports blog, managing hockey social media accounts, or building the next great sports website, the hockey affiliate marketing space offers incredible earning potential that most marketers completely overlook.
I’ve been in the affiliate marketing game for over six years, and I can tell you that hockey represents one of the most passionate, loyal fanbases in all of sports. These aren’t casual buyers – they’re die-hard enthusiasts who invest thousands annually in equipment, jerseys, training gear, and accessories.
The Hockey Market Opportunity
With millions of hockey fans across North America spending over $2 billion annually on equipment and merchandise, this niche is absolutely primed for affiliate success. The average hockey player spends $1,500-$3,000 per season on gear alone, and that doesn’t include the countless fans buying jerseys, accessories, and training equipment.
But here’s what most affiliate marketers miss: hockey isn’t just a seasonal sport anymore. Year-round training, off-season leagues, and the global growth of hockey create consistent demand that smart affiliates can capitalize on.
At UpNiche, we’ve helped numerous sports enthusiasts launch profitable hockey affiliate sites, and I’m about to share the exact programs that generate the highest commissions and conversions in this lucrative niche.
Quick Overview: Best Hockey Affiliate Programs
Before diving deep, here’s your cheat sheet of the top-performing hockey affiliate programs:
| Program | Commission | Cookie Duration | Best For |
| Saucy Mitts Hockey | 15% | 45 days | Highest commission rates |
| HockeyShot | 10% | 30 days | Training equipment specialists |
| PGS Hockey | 10% | 30 days | Goalie equipment focus |
| Pure Hockey | 6% | 45 days | Largest product selection |
| Hockey Canada | 8% | 7 days | Official merchandise |
The 10 Best Hockey Affiliate Programs for 2025
1. Pure Hockey – The Equipment Giant
Why It’s #1 for Beginners: Pure Hockey operates over 70 specialty stores across the US and has the largest online inventory in the hockey world. Their brand recognition makes conversions easier for new affiliates.
The Numbers:
- Commission: 6% on all sales
- Cookie Duration: 45 days
- Average Order Value: $130-$140
- Earnings Per Sale: $7.80-$8.40
What You Get:
- Comprehensive product selection from sticks to skates
- Custom team jerseys and personalization options
- Professional-grade training materials
- Exclusive deals and promotional banners
Why It Works: Pure Hockey’s extensive inventory means whatever hockey content you create, you’ll find relevant products to promote. Their 45-day cookie window gives you excellent conversion potential.
UpNiche Insight: We’ve seen hockey blogs focusing on equipment reviews consistently earn $2,000-$4,000 monthly with Pure Hockey as their primary program.
2. HockeyShot – Training Equipment Specialists
Why It’s Perfect for Content Creators: HockeyShot focuses exclusively on training equipment, making it ideal for skill-improvement content, training videos, and coaching blogs.
The Numbers:
- Commission: 10% on all sales
- Cookie Duration: 30 days
- Target Audience: Players looking to improve at home
- Content Angle: Training tutorials, skill development
Unique Advantages:
- Pre-written content and social media posts
- Professional marketing materials
- Focus on at-home training (massive post-COVID trend)
- High engagement training equipment
Success Strategy: Create content around “training at home,” “skill development,” and “off-season preparation.” These keywords have high buyer intent and lower competition.
3. Hockey Canada – Official Merchandise Authority
Why It’s Valuable: Official merchandise always converts better than generic alternatives. Hockey Canada offers authentic team gear that fans actively seek out.
The Numbers:
- Commission: 8% on all sales
- Cookie Duration: 7 days (short but high-converting)
- Specialty: Official Canadian national team merchandise
- Best Content: Team coverage, player spotlights, tournament content
Pro Tip: The short cookie duration means you need to focus on immediate purchase intent. Target fans during major tournaments, playoff seasons, and jersey release periods.
4. Saucy Mitts Hockey – Highest Commission Champion
Why It’s a Hidden Gem: At 15% commission, Saucy Mitts offers the highest rates in hockey affiliate marketing. They specialize in hockey-themed apparel and accessories with unique, engaging designs.
The Numbers:
- Commission: 15% (highest in hockey)
- Cookie Duration: 45 days
- Minimum Payout: $45
- Product Focus: Apparel, gifts, accessories
Perfect For:
- Lifestyle hockey content
- Gift guides and holiday content
- Hockey humor and culture blogs
- Fashion-focused hockey fans
Why It Converts: Their products make perfect gifts for hockey fans, creating multiple purchasing opportunities throughout the year.
5. PGS Hockey – Goalie Equipment Specialists
The Specialist Advantage: Goalies represent a specific, high-spending segment of hockey. PGS Hockey dominates this niche with premium equipment that commands premium prices.
The Numbers:
- Commission: 10% on all sales
- Cookie Duration: 30 days
- Average Order Value: $500-$1,500+ (goalie gear is expensive)
- Earnings Per Sale: $50-$150+
Content Opportunities:
- Goalie technique tutorials
- Equipment reviews and comparisons
- Goalie-specific training content
- Position-specific advice
Affiliate Bonus: PGS offers 5% coupon codes for your audience, increasing conversion rates and customer satisfaction.
6. Perani’s Hockey World – The Comprehensive Choice
Why It’s Reliable: With over 40 retail locations and a massive warehouse operation, Perani’s offers stability and comprehensive product selection.
The Numbers:
- Commission: 5% on all sales
- Cookie Duration: 45 days
- Unique Features: Exclusive deals, data feeds, extensive promotional materials
Best Features:
- Complete product data feeds for easy content creation
- Exclusive affiliate deals and coupons
- Comprehensive promotional material library
- Long-established brand credibility
7. Just Hockey – Premium Performance Focus
The Premium Angle: Just Hockey specializes in high-performance, custom hockey gear for serious players willing to pay premium prices.
The Numbers:
- Commission: 5-10% (varies by product category)
- Cookie Duration: 30 days
- Average Order Value: $500+
- Best Content: Performance gear reviews, custom equipment guides
Why It’s Profitable: Higher-priced custom equipment means larger commission payouts. Focus on serious players and competitive hockey content.
8. Cool Hockey – Official Licensed Merchandise
The Licensed Advantage: Cool Hockey stocks official NHL products from major brands like Adidas, Fanatics, and Reebok.
The Numbers:
- Commission: 7% on all sales
- Cookie Duration: 15 days
- Specialty: Official NHL jerseys and customization
Perfect Timing: Capitalize on NHL seasons, playoffs, trade deadlines, and jersey releases for maximum conversions.
9. Sport Chek – The Canadian Giant
For Canadian Content: As Canada’s largest sporting goods retailer, Sport Chek offers broad appeal but lower commissions.
The Reality Check:
- Commission: 1% (lowest on our list)
- Cookie Duration: 1 day (very short)
- Best Use: Supplementary program, not primary focus
When to Use: Canadian audiences during major promotions and sales events only.
10. Osaka World – International Hockey Equipment
The Global Angle: Osaka World provides Japanese-inspired hockey equipment and sponsors various national teams.
The Numbers:
- Commission: 10% on all sales
- Cookie Duration: 30 days
- Unique Angle: International equipment, team sponsorships
Content Opportunity: International hockey content, unique equipment reviews, and global hockey culture.
Monetization Strategies That Actually Work
Content Types That Convert
Equipment Reviews and Comparisons
- “Best Hockey Sticks Under $200”
- “Goalie Pad Comparison: CCM vs. Warrior”
- “Complete Beginner’s Equipment Guide”
Training and Skill Content
- “10 At-Home Hockey Drills”
- “How to Choose the Right Skates”
- “Off-Season Training Equipment Essentials”
Team and Player Content
- “Official [Team Name] Merchandise Guide”
- “Best Hockey Gifts for Dad”
- “Youth Hockey Equipment Checklist”
SEO Keywords That Drive Traffic
Based on our research at UpNiche, these keywords show strong commercial intent:
High-Value Keywords:
- “best hockey [equipment type]” (e.g., “best hockey gloves”)
- “[brand] hockey review”
- “hockey equipment for beginners”
- “custom hockey jerseys”
- “hockey training equipment”
Long-Tail Opportunities:
- “what hockey stick does [player name] use”
- “hockey equipment brands comparison”
- “how to choose hockey [equipment type]”
Seasonal Promotion Calendar
Peak Seasons:
- August-September: Back-to-school hockey equipment shopping
- October-April: NHL season drives merchandise sales
- November-December: Holiday gift purchases
- March-May: Playoff merchandise and end-of-season deals
Off-Season Opportunities:
- May-July: Training equipment and off-season gear
- Summer: Youth camps and development programs
Building Your Hockey Affiliate Empire
Website Development Strategy
If you’re serious about hockey affiliate marketing, you need more than just a basic blog. Here’s what works:
Niche-Specific Sites That Convert:
- Equipment review and comparison sites
- Team-specific fan sites
- Youth hockey parent resources
- Goalie-specific content hubs
- Training and development guides
At UpNiche, we specialize in building niche-specific affiliate websites that come pre-loaded with winning content strategies, affiliate integrations, and conversion optimization. Our hockey affiliate sites include:
- Professional WordPress setup with hockey-optimized themes
- Pre-researched content targeting high-converting hockey keywords
- Affiliate program integration with top-paying hockey brands
- SEO optimization for hockey-specific search terms
- Conversion-optimized design for sports audiences
Content Creation Framework
The Winning Formula:
- Problem Identification: What specific hockey challenge does your content solve?
- Expert Solution: Provide authoritative advice based on experience or research
- Product Integration: Naturally incorporate affiliate products as solutions
- Social Proof: Use reviews, testimonials, and expert recommendations
- Clear Call-to-Action: Make the next step obvious and compelling
Social Media Integration
Platform-Specific Strategies:
Instagram: Equipment showcase, behind-the-scenes training content TikTok: Quick tips, equipment demonstrations, skill tutorials
YouTube: In-depth reviews, training videos, equipment comparisons Pinterest: Equipment guides, infographics, gear collections
Maximizing Commission Earnings
Advanced Affiliate Strategies
Bundle Promotions: Create complete equipment packages for different skill levels Seasonal Content: Align content with hockey seasons and events Email Marketing: Build lists around specific hockey interests (goalies, youth players, etc.) Video Reviews: Demonstrate equipment in action for higher conversion rates
Avoiding Common Mistakes
Mistake #1: Promoting too many programs simultaneously Solution: Focus on 2-3 primary programs that complement each other
Mistake #2: Ignoring seasonal trends Solution: Create content calendars aligned with hockey seasons
Mistake #3: Generic, non-hockey content Solution: Stay laser-focused on hockey-specific problems and solutions
Mistake #4: Not building email lists Solution: Create lead magnets like equipment checklists and training guides
The UpNiche Advantage for Hockey Affiliates
Building a profitable hockey affiliate site from scratch typically takes 8-12 months of consistent effort. But what if you could skip the learning curve and launch with a professionally optimized site?
Our ready-made hockey affiliate websites provide:
- Professional Design: Hockey-themed WordPress sites with premium themes
- Content Strategy: Pre-planned content targeting profitable hockey keywords
- Affiliate Integration: Top hockey programs already set up and optimized
- SEO Foundation: Technical optimization for sports and equipment searches
- Monetization Setup: Display ads, affiliate links, and email capture optimized for conversions
Whether you’re targeting equipment reviews, team merchandise, or training content, our hockey affiliate sites come with proven frameworks that generate income from day one.
Your Action Plan for Hockey Affiliate Success
Week 1-2: Foundation
- Choose your primary niche within hockey (equipment, team merchandise, training)
- Sign up for 2-3 complementary affiliate programs
- Set up your website with hockey-optimized design
Week 3-4: Content Creation
- Research high-value keywords in your chosen niche
- Create 10-15 foundational pieces of content
- Optimize for both search engines and conversions
Month 2-3: Traffic Building
- Implement social media strategy
- Build email list with hockey-specific lead magnets
- Create video content for YouTube and TikTok
Month 4+: Optimization and Scaling
- Analyze top-performing content and create more
- Test different affiliate programs and promotional strategies
- Expand into complementary hockey niches
Conclusion: Your Hockey Affiliate Journey Starts Now
The hockey affiliate marketing opportunity in 2025 is massive, but it requires the right strategy and execution. With passionate fans willing to spend significant money on quality equipment and merchandise, hockey affiliates who focus on providing genuine value can build substantial passive income streams.
The key is starting with the right foundation – whether that’s choosing high-converting affiliate programs, creating compelling content, or building a professionally optimized website.
Ready to capitalize on the hockey affiliate opportunity?
You can either spend months learning through trial and error, or you can leverage our proven systems and launch with a professionally built hockey affiliate website that’s optimized for conversions from day one.
The hockey market isn’t slowing down, and neither should your affiliate marketing ambitions. Start building your hockey affiliate empire today, and this time next year, you could be earning substantial commissions from one of sports’ most dedicated fanbases.
About the Author: I’ve spent over six years building profitable affiliate websites across numerous niches, with particular success in sports and equipment marketing. Through UpNiche, I help entrepreneurs launch successful affiliate businesses with ready-made websites and proven monetization strategies.
The hockey affiliate opportunity is real, profitable, and waiting for marketers who understand how to serve this passionate community. Your success story starts with taking the first step.
